Jimmy Fairly, Opticians.
Founded in Paris in 2010, Jimmy Fairly offers eyewear collections with exclusive designs and rigorous quality. Driven by a warm customer experience and a high-end image, the brand has established itself as an essential reference for a young and discerning audience.
Since day one, Jimmy Fairly has been committed to working with the Restoring Vision charity. For every pair of prescription glasses purchased, one pair is donated to someone in need.
We also work with the Helen Keller Europe charity to combat childhood blindness through prevention. And thanks to you, we can go even further! 🪐
Our unique model, combining optical expertise with fair pricing without ever sacrificing elegance, now shines from Paris to New York.
Ready to join a dynamic and passionate team that is shaking up the world of eyewear?
More Conscious, More Quality, More Love.
Jimmy Fairly is looking for an Acquisition Lead & Content Strategist to support our key strategic missions:
Brand Awareness & Desirability: Consolidate Jimmy Fairly’s status as the go-to (Top-of-Mind) brand for 18–35 year-olds.
E-commerce Expansion (North America Focus): Drive e-commerce growth in the United States by identifying and deploying the most relevant acquisition levers for this specific market, with a broad playground for experimentation.
Operational Excellence: Guarantee ROI optimization by bridging creative experimentation with economic sustainability.
I. Strategy Definition & Investment Orchestration
Develop the global acquisition strategy, balancing budgets between brand awareness, e-commerce conversion, and drive-to-store objectives.
Lead international expansion, with a strategic focus on the specificities of the US market.
Anticipate market trends to position the brand on the most relevant emerging platforms.
II. Content Strategy & Creative Performance
Angle Engineering: Identify communication angles that trigger purchases (problem/solution, aspiration, social proof, status, before/after, etc.).
Hook Design: Write high-performing video hooks and scripts capable of stopping the scroll and maximizing retention.
Rapid Iteration: Systematically produce variants (5 to 20 versions of a single concept) to test different messaging and formats.
Cross-functional Collaboration: Work hand-in-hand with our studio, editors, designers, and UGC creators (and even the founder) to produce assets that are both "on-brand" and "pro-performance."
III. ROI Management & Data Analysis
Performance Analysis: Read and interpret data (CTR, Hook rate, Hold rate, ROAS) to determine exactly which content to scale, modify, or kill.
Manage agencies and external partners with a focus on results and a constant ROI-driven logic.
Monitor daily campaign deployment to ensure optimal reactivity to market fluctuations.
Take full ownership of the ROI for all communication budgets engaged.
IV. Continuous Experience Optimization
Optimize the overall customer journey, from the first ad exposure to the landing page experience, through systematic A/B testing.
Define tailored content strategies based on acquisition channels, countries, and funnel stages (messaging, products, angles).
Brand Consistency: Ensure every performance asset respects the elegance and premium positioning of Jimmy Fairly.
A Paid Acquisition star with an entrepreneurial, curious, and creative mindset.
Expertise: Minimum 6–8 years of experience in fashion, beauty, or luxury, within a high-growth e-commerce context. Experience in the US market is a major plus.
Editorial Skills: Excellent ability to write scripts and understand the psychological triggers of sales.
Technical Proficiency: Mastery of the Ads ecosystem (Meta, TikTok, Google) and analytics tools (GA4, GTM, Supermetrics, Looker).
Languages: Fluent in both French and English (mandatory).