Jimmy Fairly, opticiens.
Founded in Paris in 2011, Jimmy Fairly is a French eyewear brand offering high-quality, fashionable prescription glasses and sunglasses at a fair price. We control every stage of our value chain, from design and assembly to distribution through our own stores and direct customer care.
With a network of over 180 boutiques, Jimmy Fairly is undergoing rapid international expansion across Europe and the United States. Over the coming years, our core focus is scaling our global e-commerce business with an emphasis on high growth in the US market, alongside expanding our US retail footprint.
To support this ambitious expansion, our Digital team is looking for a E-Store Manager. In this key role, you will be instrumental in delivering a top-notch site experience, accelerating e-commerce growth, and driving brand awareness across global markets.
Make Every Customer Say Wow.
MISSIONS
1. E-Merchandising & Catalog Management
Product Detail Pages (PDPs): Create descriptions, trust elements and translations; coordinate visual asset requirements and imports; manage multi-currency pricing.
Visual E-merchandising: Daily updates based on sales performance, marketing initiatives, and product potential.
Content Management: Manage the homepage and content pages for marketing activations, brand communications, and drive-to-store initiatives.
Site Search & Discovery: Optimize product sorting rules, filters, search synonyms, and automated recommendations to ensure maximum product findability.
2. Buying & Stock Management
E-Stock Optimization: Identify high-potential products (sales, conversion rates, restock requests) and perform bi-weekly inventory tracking.
Stock & Margin Alignment: Work closely with the Buying team to align digital merchandising with inventory depth, sell-through rates, and target product margins.
Assortment Planning & Feedback Loop: Provide online customer demand insights (search trends, zero-result queries, top wishlisted items) to the Buying team to inform future collection purchasing and reordering strategies.
3. UX, Conversion Rate Optimization (CRO) & Analytics
A/B Testing & Personalization: Formulate hypotheses, build dedicated landing pages, and test different customer journeys (layouts, messaging, CTAs) to maximize conversion rates.
Continuous UX Improvement: Identify drop-off points and friction in the purchase funnel; drive continuous optimizations for shipping options, trust elements, and checkout flow.
Agency Management: Brief and manage external agency on a daily basis, driving backlog prioritization to ensure on-time delivery of web developments.
Technical Quality Control: Detect, report, and troubleshoot site bugs and technical issues affecting conversion.
4. E-Commerce Project Management
Product Launches: Coordinate and monitor incoming inventory to schedule and execute timely product go-lives.
Digital Production: Brief creative teams and follow up on digital assets production.
360° Product Visibility: Ensure consistent product pushes across the website and digital ad campaigns in alignment with marketing.
5. Drive-to-Store Management
Store Pages: Create and maintain local store pages (opening hours, descriptions, Waitwhile integration, local services).
Retail Integration: Handle and resolve store-related issues linked to web operations (e.g., Click & Collect, local inventory visibility).
6. Localization, GEO & SEO & Operations
Translation & Localization: Guarantee a tailored local experience per market (promotions, local pricing, localized content).
GEO & SEO Optimization: Integrate and optimize GEO & SEO content across products, store pages, collections, and editorial articles.
Customer Support & Legal: Keep customer-facing operational pages up to date (FAQs, legal pages, T&Cs).
REQUIREMENTS & QUALIFICATIONS
3+ years of experience in an e-commerce company or fast-growing digital brand.
Strong project management skills with a proven ability to organize and drive initiatives end-to-end.
Doer & Fast-Learner: Hands-on mindset, quick to grasp new topics, proactive, and solution-oriented.
Data-driven & Analytical: High comfort level with figures, business metrics, and Excel.
Fluent English is mandatory.
WHAT WE OFFER / BENEFITS
Dynamic Environment: Work in a young, fast-growing company with high strategic ambitions and an exciting digital playground.
Health Insurance: 100% employer-covered health insurance (Mutuelle).
Transportation Allowance: Public transport subsidy / commuting support.
Meal Vouchers: Daily meal allowance (Titres Restaurant).
Flexible Work: 1 remote day per week.